How To Promote Your Blog – a Systematic Approach part 2
In part 1 of How to Promote Your Blog – a Systematic Approach, I listed the 3 main reasons that most people in our industry who are trying to brand themselves with a blog are struggling to get traffic and comments.
I then laid out Phase 1 of a systematic approach to blogging, that being the development of an Initial Blog Promotion Strategy.
Phase 1 is where you setup the communication channels between your blog and various websites and services that will automatically or semi-automatically get your content out to your target audience (ping list, rss feed and blog directories, social bookmarks, blog broadcast emails through your autoresponder).
In this post we’re going to look at Phase 2 of the process of how to promote your blog, that being the development of an Ongoing Blog Promotion Strategy.
How to Promote Your Blog – A Systematic Approach part 2
The main difference between Phase 1 and Phase 2 is that Phase 1 only has to be done once, but you will perform Phase 2 actions each time you create a new post on your blog. You can consider Phase 2 a checklist that you should follow each time you create a new blog post.
If you’d like more in depth training on how to promote your blog, check out this blog promotion course.
Blog Promotion – Phase 2: Ongoing Promotion Strategy
Create Content that is Relevant and Valuable to Your Target Audience: The best way to do this is to clearly identify your target audience. Once you know who your target audience is, the best way to provide them with value is to produce relevant content that helps them solve the problems they are having.
For example, if you know that people in your target audience are in the babysitting arena, and they are looking to transition from babysitting to opening up a daycare facility, provide them with a step by step blueprint that teaches them how to do that.
Whatever problems your audience is facing in business, you need to provide the solutions. When you do that you will build a loyal following of fans who are more likely to spend money with you than with someone else.
The will be more receptive to your offer, whether it’s an affiliate product you are promoting, a product you have created, or your business opportunity.
How to identify their problems is another lesson for another day, but one of the best ways to do this is to hangout online in the forums that your audience does and listen to the issues they are facing.
People often pose questions in forums when they want to know how to solve a problem they’re having. Those questions can become the titles of your blog posts.
Here’s another tip for identifying your target audience’s problems. “People never lie to search engines”.
If you become proficient at keyword research, you can get inside the collective head of your audience and learn exactly what problem they need you to solve.
Optimize Your Post for Search Engines:Optimizing your blog posts for search engines is actually quite simple, once you know the guidelines.
And with plugins like WordPress SEO by Yoast and SEO Pressor, you can literally have a step by step formula to ensure that each of your posts is optimized for whatever keyword phrase you choose to target.
If you know the guidelines to follow, as I will demonstrate in an upcoming post, you can SEO your posts manually.
Here is a quick rundown of some of the major SEO points to consider when publishing your blog post.
- Based on your keyword research, pick a single keyword phrase and build your post around that phrase.
- Use the exact keyword phrase in the title of the blog post, so that it populates the Permalink URL.
- Use the keyword phrase in exactly one H1 tag, at least one H2 Tag, and at least one H3 tag.
- Bold, italicize and underline the keyword phrase in one to two spots throughout the post content (don’t overdo it).
- Have at least one image in the post with the alt=” “ attribute as the keyword phrase. For example if the keyword phrase is “how to start a daycare”, the <img> tag would contain the attribute alt=”how to start a daycare”
- Make sure all external links in the post that link to a different domain from your blog use the attributes target=”_blank” and rel=”nofollow”. Those attributes are looked at more favorably by Google. Internal links do not need these attributes.
- Try to have at least one internal link to another page on your blog. Often this can be accomplished by a related posts plugin such as Y.A.R.P.P (Yet Another Related Posts Plugin).
Aim for a minimum word count of 300 words with a keyword density between 1% and 3%.To calculate the keyword density, use the formula Dkw = I * nKw / Wt * 100, where Dkw = Keyword Density, I = number of instances of the keyword phrase, nKw = the number of words in the keyword phrase and Wt = the total number of words in the article.
For example: Suppose you wrote a 600 word blog post around the Keyword Phrase “start new daycare”. This keyword phrase appears in your article 4 times.
In our equation I = 4 instances, nKw = 3, and Wt = 600. This would give us a keyword density Dkw = 4 * 3 / 600 *100 = 2% which is a good keyword density.
Now with all that said, remember this: Write your blog posts for people, not for search engines! It doesn’t matter how optimized your article is if you are not providing good, valuable content to readers who are interested in what you have to say.Also your language should be natural and your articles should read well and be conversational to the reader.
This is what gives them value and what keeps them wanting to hear from you, not your SEO tactics.Your readers couldn’t care less about your SEO. They only want to know how you can help them solve their problems.
Have an Opt-In form in your post, either somewhere in the middle or in your signature. The purpose of your blog is to get leads, so the more chances you give your visitors the opportunity to exchange their email address for your irrestible offer (ebook, script, mp3, video) the better.
If you can consistently provide value and you make the right offer, eventually they will hand you their info in return. Once they are a subscriber you can communicate with them for as long as they are on your list.
- Ask for Shares, ReTweets and Comments at the end of your posts. This one is pretty self explanatory, but you have a better chance of getting shares and comments by asking for them than you do by assuming your visitors will do it on their own.
- Check spelling, and grammar one last time before publication.
- Preview the post and then publish if everything seems okay.
- Update your social media profiles with links to your article (Facebook, Twitter, Google+, LinkedIn, Pinterest, etc.)
- Post the link to your article, along with a brief introduction, to groups that pertain to your niche on Facebook, LinkedIn, and any other social network in which you have a profile.
Submit your blog post as an article to Article Directories: Article Directories get a lot of traffic from people who search for information in all different types of niches.
Most articles directories allow you to put up to two links in the “About the Author” box, also known as the resources box.
You can point one of those links back to your blog post permalink (not your homepage), using your keyword phrase as the anchor text for the link.
You can point the other link anywhere you like, such as your facebook or twitter, or to a capture page you may have.
- Bookmark your post on sites like stumbleupon, digg, reddit, delicious and technorati, either manually or automatically with Onlywire.
- Customize and Approve the Blog Broadcast email and send directly to your subscribers.
There are many other ways to promote your blog post that I haven’t mentioned. For example, you could create a powerpoint presentation using the information from your article and record a screen capture video of you explaining the post using the slides.
And there are countless other ways. That’s where becoming a student of marketing comes in. You must constantly look for new ways to be creative with your content distribution. In the end, this is your business and you have to think like an entrepreneur.
To Promote Your Blog like a Pro, You Have to be Consistent!
One last final tip. When promoting your blog, you have to be consistent. Once you learn how to provide valuable content to your target audience, which comes from learning what their problems are and offering them solutions, you must make it a goal to help them solve as many problems as you can.
In real world terms, you should be blogging 5-7 times per week with valuable content. Don’t just send autoresponders messages with affiliate email swipes, because that’s selling to them, not providing them value.
Send them something motivational, or teach them how to do stuff. You can mention your products to them, of course, but do so in a way that you are giving them a strategy to solve a problem that you know they are facing. That product you have to offer may be one small part of the solution.
For the most part, however, people are looking for plans and strategies, not products.
Once You Learn How to Promote Your Blog Consistently, You Will Get Exponential Results
The reason you need to learn how to promote your blog 5-7 times per week is this: Blogging consistently gives exponential results in terms of your traffic growth and subscribers.
Let’s say, for example, that because of your new blogging strategy you are now receiving 20 additional subscriber to your email list each day. Well once they subscribe, each new visitor will receive 5-7 Blog Broadcast emails from you per week.
So at the end of a week, you have 140 new subscribers on your list who will each receive 5-7 value-filled emails from you the following week. The following week, you will receive 140 more subscribers from your new posts that week.
But you must also realize that you’re still going to get some new subscribers from the content you posted the previous week, because that content is still out there in the article directores, in the bookmarks, in the groups, and all over the web.
Your older content will also begin to rank higher in the search engines over time. So instead of only 140 new subscribers the second week, that figure could be 160 or more. That, my friends, is exponential growth in your subscriber list.
You got 140 new subscribers the first week, plus 160 the second week, and, for the sake of example, let’s say you get 180 new subscribers in week 3, from a combination of your new blogs that week and older content you published in the previous two weeks with your new blogging strategy (I think you’re starting to see the point) .
Now as long as you consistently provide value in those blog broadcast emails, which means consitently providing value in your blog posts, these new subscribers will continue to return to your blog.
And they will begin to stay on your blog longer and longer, as it become populated with more and more valuable blog posts for them to read through (remember those internal links from part 1?). Over time they will get to know you, like you, and trust you, because of your consistent message.
This makes them much more willing to comment on your content, share, and ultimately to spend money on whatever you’re promoting.
The point of this two-part series was just to give some ideas of how to promote your blog to your target audience. You can take this foundation and build upon it to create a blogging strategy that is uniquely yours. With that strategy, applied consistently over time, you can become an authority in your niche. For more info on how to promote your blog, check out this Viral Blogging System.
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