How to Use Attraction Marketing to Grow Your Young Living Essential Oils Business
Are you looking to build your Young Living Essential Oils business through Attraction Marketing? In today’s mlm and direct sales industry it is prudent to include Attraction Marketing into your Young Living Essential Oils business building efforts. Although I do not recommend making it the sole approach to building your business, as there are several offline and traditional marketing techniques that also work very well, attraction marketing is definitely a strategy to be considered.
Attraction Marketing as applied to Young Living Essential Oils requires a well planned marketing system with its purpose being to 1) get the attention of your target audience, 2) attract them into your contact database and 3) lead them to ultimately desire to be in business with you. While you are formulating your Young Living Essential Oils Attraction Marketing system you will need to build in these 7 tips to help you accomplish your goals:
1. Understanding Your Target Market - If you are going to apply the methodology of Attraction Marketing in your Young Living Essential Oils business then the first thing you must decide is WHO you want to MARKET TO. Many reps in Young Living Essential Oils are of the mistaken belief that everybody with a pulse is their prospect. They follow the philosophy that “some will, some won’t, so what . . . next.” This belief is derived from old school philosophy such as writing a list of EVERYBODY you know as well as practicing the 3 FOOT RULE.
The truth is not everyone is in your target audience. Those who succeed in Young Living Essential Oils nowadays typically are the ones who were either looking for business opportunities or have been involved in some form of business opportunity before. If you have read Mike Dillard’s Magnetic Sponsoring then you will know his view which is that your ideal target market is really other network marketers.
Once you know who you are trying to attract, it is then important that you try to understand them, realize what makes them tick, learn what their pains and frustrations are, and offer the answers they are looking for.
2. Gain Exposure To The Target Market – Once you know who it is you are trying to ATTRACT next you must develop strategies to gain exposure within your target market. The key here is to be able to identify where they can be found in large numbers and gain visibility there. Today we have social networking, social bookmarking, search engines, and other Web 2.0 tools available.
If you are not using Facebook, Twitter, YouTube and other high-traffic sources to gain exposure to your target audience right now then you need to become educated on how to use them. When you subscribe to the Online MLM Business Plan we spoon feed you and show you step- by-step how to get leads using these tools.
3. Irresistible Offer – The first goal of Attraction Marketing is to build a list of prospects. The easiest way to do this is to use what is known as a lead capture page and make an IRRESISTIBLE OFFER. So the question you have to ask is “what offer would be irresistible to your target market?”
Well, if your target market is other MLMers, for instance, then what might be irresistible to them is information on how they can attract more leads, sponsor more people and grow their network marketing business. So you want to provide this offer for free in order to have people opt-in to your list. Aim to get an opt-in rate of 25% or more.
The reason that so many people are starting to use the Online MLM Business Plan is because the Irresistible Offer is so powerful. We give away over 18 hours of training videos on every effective online and offline attraction marketing strategy, all for free.
4. Add Value – Now just because you have leads in your autoresponder list, don’t think that they will be automatically beating down your door to enroll in Young Living Essential Oils. The question you have to answer for your leads is “WHY?” Why should they enroll with you in Young Living Essential Oils, as opposed to another rep? Well it all starts with relationship building. Contrary to popular belief, people do not join you because of your company, your product, your founders, or your compensation plan. People tend to join people they feel comfortable joining, people they feel can help them accomplish the goals they seek to acheive in business. In order to establish the right relationship with the prospects you are attracting you need to figure out how you can add value to their lives.
You can accomplish this in many different ways. You could give away free, useful marketing tips. You can give them exclusive access to private training webinars. Or you could teach them a handy technical skill or help them solve a problem they are having marketing their current network marketing business. The main thing is to remember that just because they subscribed to your list, this does not mean they are instantly ready to consider joining Young Living Essential Oils.
5. Establish Your Credibility – Before people will enroll with you in Young Living Essential Oils they first will want to get to know you, like you and trust you. You need to establish credibility with them. They must see you as someone who can lead them to achieve their goals.
So you need to establish credibility within your list. The first key to accomplish this is to be in frequent communication with them. But, you don’t want that communication to always be sales messages. You want to provide insightful, useful, and effective help to them. An effective way to do this is to use a BLOG which you update frequently. This will help to brand YOU in the minds of the people in your database.
6. Monetize Lead Generation – One of the greatest challenges faced by people in Young Living Essential Oils and other network marketing companies is that they quickly go broke trying to build their businesses. This is especially true when they are building using outdated systems where they are constantly buying tools to build ther businesses. They will often pay for these advertising out of their pockets or personal savings before their businesses are able to sustain themselves. They end up spending themselves into a hole or even sometimes go broke.
The advantage of MLM Attraction Marketing is that as you attract leads into your database you can convert those leads into upfront cash. You do this by recommending various products that will assist them building their businesses. You earn affiliate commissions from making these recommendations. You can use these commissions to finance additional marketing and advertising.
When you have the right system in place then you have a self-funded lead generation system, or funded proposal, where instead of having leads cost you money, you actually make money from lead generation. Once you can turn a profit on your lead generation efforts you can attract all the MLM leads you want without it costing you money. This means the size of your list is virtually limitless.
7. Following Up – Following up with your leads will determine your success in MLM. One of the great myths of Attraction Marketing in Young Living Essential Oils is that the system will do it all for you including sponsoring new reps into your team. The reality is if you depend on an automated system to have people enroll with you then your failure is assured.
Why is that?
Because MLM at its core is still a people business. It’s the relationships you form with your team that grow a profitable business. So the best advice is to follow up with the leads you have attracted. Call them from your cellphone and say hello. Don’t try to sell them your opportunity up front. Just establish relationships with them, find out how it’s going in their current company and if there are any issues they’re facing that you can assist them with, and expand your network. In time, the more people who know, like, and trust you, the more people that will approach you and join your downline, but you must follow up.
If you apply these 7 keys to MLM Attraction Marketing then you will attract more highly qualified leads than you could ever handle.
All The Best,
P.S. FREE Facebook Marketing Training Video Reveals A Simple Step By Step Blueprint for Young Living Essential Oils Reps To Create Raving Fans on Facebook and Then Turn Them Into Paying Customers and Distributors . . . even if you only have 30 minutes per day!
P.P.S. I Invite You to Join Us Every Wednesday at 9pm (Eastern) for Our Priceless Weekly Training Webinars Hosted by 6 & 7-Figure Earners That Guarantee to Teach You The Most Up -to-Date, What’s Working Now, Explosive Business Building & Lead Generation Training You Can Start Implementing in Young Living Essential Oils TODAY . . . for FREE!