Kitsy Lane Consultants Need to Know These 7 Attraction Marketing Tips
Are you looking to build your Kitsy Lane business through Attraction Marketing? In today’s direct sales industry it is wise to incorporate Attraction Marketing into your Kitsy Lane business building efforts. Although I do not recommend making it the sole method to building your business, since there are dozens of offline and traditional marketing techniques that are very effective, attraction marketing is definitely a strategy to be considered.
Attraction Marketing as practiced in Kitsy Lane requires a well planned marketing system with its purpose being to 1) command the attention of your target market, 2) attract them into your contact system and 3) lead them to ultimately desire to be in business with you. When you are developing your Kitsy Lane Attraction Marketing system you must remember to build in these seven keys to help you accomplish your goals:
1. Understanding Your Target Market - If you are going to apply the strategies of Attraction Marketing in your Kitsy Lane business then the first thing to decide is WHO you want to MARKET TO. Many Consultants in Kitsy Lane are of the mistaken belief that everyone that can fog a mirror is their prospect. They follow the philosophy that “some will, some won’t, so what . . . next.” This belief is derived from old school thinking such as making a list of EVERYONE you know and practicing the 3 FOOT RULE.
The truth is the whole world is NOT your target market. Those who are successful in Kitsy Lane nowadays typically are those people who were either looking for business opportunities or have been involved in some form of business opportunity before. If you have read Mike Dillard’s Magnetic Sponsoring then you will know his view which is that your ideal target audience is really other network marketers.
Once you decide who you are trying to attract, it is then important that you seek to understand them, realize what makes them tick, learn what problems or issues they are facing, and offer the solutions they are looking for.
2. Gain Exposure To The Target Market – Once you know who you are trying to ATTRACT next you must develop strategies to gain exposure within your target market. The key here is to be able to identify where they gather in large numbers and gain visibility there. Today we have social networking, social bookmarking, search engines, and other Web 2.0 tools available.
If you are not using Facebook, Twitter, YouTube and other web resources to gain exposure to your target audience right now then you must become educated on how to use them. When you subscribe to the Online MLM Business Plan we spoon feed you and show you step- by-step how to use these tools.
3. Irresistible Offer – The first goal of Attraction Marketing is to build a list of prospects. The easiest way to do this is to use what is known as a squeeze page and make an IRRESISTIBLE OFFER. So the question you have to ask is “what offer would be irresistible to your target market?”
Well, if your target market is other network marketers, for instance, then what might be irresistible to them is information on how they can attract more leads, sponsor more people and grow their network marketing business. So you may want to offer a free video in order to have people opt-in to your list. Aim to get an opt-in rate of 25% or more.
One reason why so many people are excited to use the Online MLM Business Plan is because the Irresistible Offer is so powerful. We give away over 18 hours of training videos on every effective online and offline attraction marketing strategy, all for free.
4. Provide Value – Now just because you have leads in your database, this does not mean that they will be automatically reaching out to you to enroll in Kitsy Lane. The question you need to answer for your leads is “WHY?” Why should they join YOU in Kitsy Lane, instead of another rep? Well it all starts with relationship building. Contrary to popular belief, people do not join you because of your company, your product, your founders, or your compensation plan. People tend to join people they feel comfortable joining, people they feel can help them accomplish the goals they seek to acheive in business. In order to establish the right relationship with the leads you are attracting you need to figure out how you can provide value in their lives.
You can accomplish this in many different ways. You can give away free marketing tips. You could give them exclusive access to private training webinars. Or you could teach them a technical skill or give them the answer to a problem they are having marketing their current network marketing business. The main thing is to remember that just because they took you up on your irresistible offer, this does not mean they will automatically join your company.
5. Establish Credibility – Before people will enroll with you in Kitsy Lane they first will want to get to know you, like you and trust you. You need credibility with them. They must see you as someone who can lead them to achieve their goals.
So you need to establish credibility within your growing database. The first step to doing this is to be in constant contact with them. But, you don’t want that contact to always be sales messages. You want to provide insightful, accurate, and effective help to them. An effective way to do this is to use a BLOG which you update frequently. This will help to brand YOU in the minds of the people on your list.
6. Monetize Your Lead Generation – One of the biggest challenges for people in Kitsy Lane and other network marketing companies is that they rely too heavily on their personal savings trying to build their businesses. This is especially true when they are using outdated systems where they are constantly buying tools to build ther businesses. They will finance tools out of their pockets or personal savings before their businesses are able to sustain themselves. They end up, losing money, spending themselves into a deep hole, or even sometimes go broke.
The advantage of direct sales Attraction Marketing is that as you attract prospects into your database you can convert them into upfront cash. You do this by recommending various tools that will assist them building their businesses. You earn affiliate commissions from making these recommendations. You can use these commissions to finance additional marketing and advertising.
When you have the right system in place then you have what is known as a self-funded lead generation system, or funded proposal, where you move from having leads cost you money to you actually making money on lead generation. Once you can profit from your lead generation efforts you can attract all the direct sales leads you want without it costing you money. This means the size of your list is virtually limitless.
7. Following Up – Following up with your leads will make or break your success in Kitsy Lane. One of the great myths of Attraction Marketing in direct sales is that the system will do it all for you including enrolling new Consultants into your team. The reality is if you depend on an automated system to have people enroll with you then your failure is guaranteed.
Why is that?
Because direct sales at its core is still a people business. It’s the relationships you form with your team that grow a successful business. So the best advice is to follow up with the leads you have attracted. Call them on the phone and say hi. Don’t try to recruit them into Kitsy Lane up front. Just build relationships with them, find out how they’re doing with their current company and if there are any issues they’re facing that you can assist them with, and expand your network. Eventually, the more people who know, like, and trust you, the more people that will approach you and join your downline, but you must follow up.
If you follow these 7 keys to Attraction Marketing in your Kitsy Lane business then you will attract more highly qualified leads than you can handle.
All The Best,
P.S. Are you struggling to market your Kitsy Lane business? You need to check out this video that shows how Kitsy Lane reps who were losing money have been able to turn it around and finally have some success with a unique marketing system. Check it out here.
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