Are you looking for information on how to build your Ambit Energy business through Attraction Marketing? In the current network marketing and direct sales industry it is wise to include Attraction Marketing into your Ambit Energy business building efforts. While I do not advise making it the only method to building your business, since there are dozens of offline and traditional marketing techniques that are very effective, attraction marketing is certainly an important approach.
Attraction Marketing as practiced in Ambit Energy requires a well thought out marketing system designed to 1) get the attention of your target audience, 2) attract them into your autoresponder and 3) lead them to ultimately want to join you in Ambit Energy. While you are developing your Ambit Energy Attraction Marketing system you must remember to build in these 7 tips to help you accomplish your goals:
1. Understanding Your Target Market - If you are going to apply the methodology of Attraction Marketing in your Ambit Energy business then the first thing you must decide is WHO you should ATTRACT. Many people in Ambit Energy are of the mistaken belief that everyone that can fog a mirror is their prospect. They follow the philosophy that “some will, some won’t, so what . . . next.” This belief stems from old school philosophy such as making a list of EVERYONE you know and using the 3 FOOT RULE.
The truth is the whole world is not your target audience. Those who succeed in Ambit Energy nowadays usually are those people who were either looking for business opportunities or have been involved in some form of business opportunity before. If you have read Mike Dillard’s Magnetic Sponsoring then you will know his philosophy which is that your ideal target market is really other network marketers.
Once you decide who you need to attract, it is then important that you attempt to understand them, realize what their concerns are, learn what their pains and frustrations are, and offer the solutions they need .
2. Gain Exposure To Your Target Audience – Once you understand who you are trying to ATTRACT next you must develop strategies to gain exposure within your target market. The key here is to be able to identify where they gather in large numbers and gain visibility there. Today we are fortunate to have social networking, social bookmarking, search engines, and other Web 2.0 tools available.
If you are not using Facebook, Twitter, YouTube and other resources to gain exposure to your target audience right now then you must become educated on how to use them. When you sign up for the Online MLM Business Plan we spoon feed you and show from A to Z how to get leads using these tools.
3. Irresistible Offer – The first goal of Attraction Marketing is to build a prospect list. The easiest way to do this is to use what is known as a lead capture page and make an IRRESISTIBLE OFFER. So the question you now must ask is “what offer would be irresistible to your target market?”
Well, if your target market is other network marketers, for instance, then what might be irresistible to them is information on how they can attract more leads, sponsor more people and grow their MLM business. So you may want to offer a free video in order to have people opt-in to your list. Aim to get an opt-in rate of 25% or more.
One reason why so many people are beginning to use the Online MLM Business Plan is because the Irresistible Offer is so strong. We give away over 18 hours of training videos on every possible online and offline attraction marketing strategy, all for free.
4. Add Value – Now just because you have leads in your autoresponder list, don’t think that they will be instantly contacting you to enroll in Ambit Energy. The question you need to answer for your prospects is “WHY?” Why should they enroll with you in Ambit Energy, instead of another rep? Well it all starts with relationship building. Contrary to popular theory, people do not join you because of your company, your product, your founders, or your compensation plan. People tend to join people they feel comfortable joining, people they feel can help them reach the goals that they want to acheive in business. In order to create the right relationship with the prospects you are attracting you need to figure out how you can add value to their lives.
This can be done in many different ways. You could give away free marketing tips. You can give them access to private training webinars. Or you could teach them a handy technical skill or give them the answer to a problem they are having marketing their current network marketing business. The key is to remember that just because they subscribed to your list, this does not mean they are instantly ready to consider joining your MLM.
5. Establish Your Credibility – Before people will join you in Ambit Energy they first will want to get to know you, like you and trust you. You need credibility with them. They must see you as someone who can lead them to achieve their goals.
So you need to establish credibility with your list. The first step to accomplish this is to be in frequent communication with them. However, you don’t want that contact to always be sales messages. You want to provide valuable, useful, and effective help to them. An effective way to do this is to use a BLOG which you update frequently. This will help to brand YOU in the minds of your database.
In My Lead System Pro we teach you how to set up a blog. In fact this Free Blog Setup Training Video will show you every step you need to take.
6. Monetize Lead Generation – One of the biggest challenges faced by people in Ambit Energy and other network marketing companies is that they quickly go broke trying to build their businesses. This is especially true when they are using old school systems where they are constantly buying tools to build ther businesses. They will finance advertising out of their pockets or personal savings before their businesses are able to finance themselves. They end up spending themselves into a hole or even sometimes go broke.
The advantage of MLM Attraction Marketing is that as you attract leads into your database you can convert them into upfront cash. You do this by recommending various tools that will assist them reaching their goals. You earn affiliate commissions from making these referrals. You can use these commissions to finance additional marketing and advertising.
When you have the right system in place then you have a self-funded lead generation system, or funded proposal, where you move from having leads cost you money to you actually making money on lead generation. When you can profit from your lead generation activities you can attract all the MLM leads you want without it costing you money. This means there is no limit to how large you can grow your list or how wide you can expand your marketing efforts.
7. Following Up – Following up with your leads will make or break your success in Ambit Energy. One of the great myths of Attraction Marketing in MLM is that the system will do it all for you including sponsoring new reps into your team. The reality is if you depend on an automated system to have people enroll with you then your failure is assured.
Why, you ask?
Because MLM is still a people business. It’s the relationships you form with your team that grow a profitable business. So the best strategy is to follow up with the leads you have attracted. Call them from your cellphone and say hello. Don’t try to recruit them into Ambit Energy up front. Just build relationships with them, find out how they’re doing in their current company and if there are any issues they’re facing that you can assist them with, and expand your network. In time, the more people who know you, like you, and trust you, the more people that will approach you and join your downline, but you must follow up.
If you apply these 7 keys to MLM Attraction Marketing then you will attract more highly qualified leads than you can handle.
All The Best,
P.S. FREE Facebook Marketing Training Video Reveals A Simple Step By Step Blueprint for Ambit Energy Reps To Create Raving Fans on Facebook and Then Turn Them Into Paying Customers and Distributors . . . even if you only have 30 minutes per day!
P.P.S. I Invite You to Join Us Every Wednesday at 9pm (Eastern) for Our Priceless Weekly Training Webinars Hosted by 6 & 7-Figure Earners That Guarantee to Teach You The Most Up -to-Date, What’s Working Now, Explosive Business Building & Lead Generation Training You Can Start Implementing in Ambit Energy TODAY . . . for FREE!