Are you interested in building your Ancient Legacy business by using Attraction Marketing? Currently in the network marketing and direct sales industry it is smart to incorporate Attraction Marketing in your Ancient Legacy business building efforts. Although I do not recommend making it the only method to building your business, since there are dozens of offline and traditional marketing methods that are very effective, attraction marketing is certainly a strategy to be considered.
Attraction Marketing as practiced in Ancient Legacy requires a well thought out marketing system designed to 1) command the attention of your target audience, 2) attract them into your autoresponder and 3) lead them to eventually desire to be in business with you. When you are formulating your Ancient Legacy Attraction Marketing system you must remember to keep in mind these seven tips to help you accomplish your goals:
1. Understanding Your Target Audience - If you are going to apply the strategies of Attraction Marketing to your Ancient Legacy business then the first thing that must be decided is WHO you want to ATTRACT. Many people in Ancient Legacy are of the mistaken belief that everyone that can fog a mirror is their prospect. They follow the philosophy that “you just never know who will say yes.” This belief is derived from old school philosophy such as writing a list of EVERYONE you know and using the 3 FOOT RULE.
The truth is not everybody is in your target audience. Those who succeed in Ancient Legacy nowadays typically are people who were either looking for business opportunities or have been involved in network marketing before. If you have read Mike Dillard’s Magnetic Sponsoring then you will know his view which is that your ideal target market is really other network marketers.
Once you decide who you are trying to attract, it is important that you try to understand them, realize what their concerns are, learn what their pains and frustrations are, and offer the answers they desire .
2. Gain Exposure To The Target Audience – Once you understand who it is you are trying to ATTRACT the next step is to develop strategies to gain exposure within your target audience. The key here is to be able to identify where they gather in large numbers and gain visibility there. Today we are fortunate to have social networking, social bookmarking, search engines, and other Web 2.0 tools available.
If you are not using Facebook, Twitter, YouTube and other high-traffic sources to gain exposure to your target audience right now then you must become educated on how to do so. When you subscribe to the Online MLM Business Plan we take you by the hand and show you step- by-step how to use these tools.
3. Irresistible Offer – The first goal of Attraction Marketing is to build a list of prospects. The easiest way to do this is to use what is known as a lead generation web page and make an IRRESISTIBLE OFFER. So the question you have to ask is “what offer would be irresistible to your target market?”
Well, if your target market is other network marketers, for instance, then what might be irresistible to them is a video on how they can attract more leads, sponsor more people and grow their network marketing business. So you want to provide this offer for free in order to have people opt-in to your database. Aim to get an opt-in rate of 25% or more.
The reason why so many people are beginning to use the Online MLM Business Plan is because the Irresistible Offer is so powerful. We give away over 18 hours of training videos on every effective online and offline attraction marketing strategy, all for free.
4. Add Value – Now just because you have leads in your database, this does not mean that they will be automatically beating down your door to join your Ancient Legacy business. The question you have to answer for your leads is “WHY?” Why would they want to join YOU in Ancient Legacy, as opposed to another rep? Well it all starts with relationship building. Contrary to popular belief, people do not join you because of your company, your product, your founders, or your compensation plan. People tend to join people they feel comfortable joining, people they feel can help them accomplish the goals that they seek to acheive in business. In order to establish a healthy relationship with the leads you are attracting you want to think about how you can add value to their lives.
You can do this in several different ways. You can give away free marketing tips. You can give them access to private training webinars. Or you could teach them a technical skill or give them the answer to a problem they are having marketing their current network marketing business. The main thing is to remember that just because they subscribed to your list, this does not mean they are instantly ready to consider joining your MLM.
5. Establish Your Credibility – Before people will enroll with you in Ancient Legacy they have to get to know, like, and trust you. You need credibility with them. They must see you as someone who can lead them to achieve their goals.
So you need to establish credibility within your list. The first step to accomplish this is to be in constant contact with them. However, you don’t want that contact to always be sales messages. You want to provide insightful, useful, and practical help to them. One of the easiest ways to do this is to use a BLOG which you update frequently. This will help to brand YOU in the minds of the people in your database.
In My Lead System Pro we teach you how to set up a blog. In fact this Free Blog Setup Training Video will show you every step you need to take.
6. Monetize Lead Generation – One of the greatest challenges for reps in Ancient Legacy and other network marketing companies is that they rely too heavily on their personal savings trying to build their businesses. This is especially true when they are building using old school systems where they are constantly buying tools to build ther businesses. They will finance advertising out of their pockets or personal savings before their businesses are able to sustain themselves. They end up spending themselves into a hole or even sometimes spend themselves right out of business.
The advantage of MLM Attraction Marketing is that as you attract leads into your database you can convert them into upfront cash. You do this by recommending various tools that will assist them reaching their goals. You earn affiliate commissions from making these referrals. You can use these commissions to finance additional marketing and advertising.
Once you have the right system in place then you have what is known as a self-funded lead generation system, or funded proposal, where you move from having leads cost you money to you actually making money on lead generation. When you can profit from your lead generation activities you can attract all the MLM leads you want without dipping into your savings. This means there is no limit to how large you can grow your list or how wide you can expand your marketing efforts.
7. Following Up – Following up with your leads will determine your success in Ancient Legacy. One of the great myths of Attraction Marketing in Ancient Legacy is that the system will do it all for you including sponsoring people into your team. The reality is if you depend on an automated system to have people enroll with you then your failure is guaranteed.
Because MLM at its core is still a people business. It’s the relationships you form with your team that grow a successful business. So the best strategy is to follow up with the leads you have created. Call them on the telephone and say hello. Don’t try to sell them your opportunity up front. Just build relationships with them, find out how it’s going in their current company and if there are any issues they’re facing that you can assist them with, and expand your network. Eventually, the more people who know, like, and trust you, the more people that will approach you and join your downline, but you must follow up.
If you follow these 7 keys to Attraction Marketing in your Ancient Legacy business then you will attract more highly qualified leads than you could ever handle.
To Your Success,
P.S. FREE Facebook Marketing Training Video Reveals A Simple Step By Step Blueprint for Ancient Legacy Reps To Create Raving Fans on Facebook and Then Turn Them Into Paying Customers and Distributors . . . even if you only have 30 minutes per day!
P.P.S. I Invite You to Join Us Every Wednesday at 9pm (Eastern) for Our Priceless Weekly Training Webinars Hosted by 6 & 7-Figure Earners That Guarantee to Teach You The Most Up -to-Date, What’s Working Now, Explosive Business Building & Lead Generation Training You Can Start Implementing in Ancient Legacy TODAY . . . for FREE!