Use these 7 Principles of Attraction Marketing in Your Network Marketing Business
Are you looking for information on how to build your network marketing business through Attraction Marketing? Currently in the network marketing and direct sales industry it is wise to incorporate Attraction Marketing into your network marketing business building efforts. While I do not advise making it the sole approach to building your business, as there are several offline and traditional marketing methods that also work very well, attraction marketing is definitely an important approach.
Attraction Marketing as applied to network marketing requires a well planned marketing system with its purpose being to 1) command the attention of your target audience, 2) attract them into your contact system and 3) lead them to ultimately desire to enroll with you in network marketing. While you are developing your network marketing Attraction Marketing system you will need to keep in mind these seven tips to help you fast track your success:
Use these 7 Principles of Attraction Marketing in Your Network Marketing Business
1. Understanding Your Target Market - If you are going to apply the strategies of Attraction Marketing in your network marketing business then the first thing that must be decided is WHO you should ATTRACT. Many distributors in network marketing are of the mistaken belief that everybody in the world is their prospect. They follow the philosophy that “some will, some won’t, so what . . . next.” This belief stems from old school thinking such as making a list of EVERYBODY you know and using the 3 FOOT RULE.
The truth is not everyone is in your target market. Those who are successful in network marketing nowadays usually are those who were either looking for business opportunities or have been involved in some form of business opportunity before. If you have read Mike Dillard’s Magnetic Sponsoring then you will know his philosophy which is that your ideal target market is really other network marketers.
Once you know who you need to attract, it is important that you attempt to understand them, realize what makes them tick, learn what problems or issues they are having, and offer the solutions they need .
2. Gaining Exposure To Your Target Audience – Once you know who it is you are trying to ATTRACT the next step is to develop strategies to gain exposure within your target market. The key here is to be able to identify where they can be found in large numbers and gain visibility there. Today we have social networking, social bookmarking, search engines, and other Web 2.0 tools available.
If you are not using Facebook, Twitter, YouTube and other web resources to gain exposure to your target market right now then you must become educated on how to do so. When you subscribe to the Online MLM Business Plan we take you by the hand and show you step- by-step how to get leads using these tools.
3. Irresistible Offer – The first goal of Attraction Marketing is to build a list of prospects. The easiest way to do this is to use what is known as a lead generation web page and make an IRRESISTIBLE OFFER. So the question you have to ask is “what offer would be irresistible to your target market?”
Well, if your target market is other network marketers, for instance, then what might be irresistible to them is information on how they can attract more leads, sponsor more people and grow their MLM business. So you want to provide this offer for free in order to have people opt-in to your database. Aim to get an opt-in rate of 25% or more.
One reason why so many people are beginning to use the Online MLM Business Plan is because the Irresistible Offer is so strong. We give away over 18 hours of training videos on every possible online and offline attraction marketing strategy, all for free.
4. Add Value – Now just because you have leads in your autoresponder list, this does not mean that they will be instantly beating down your door to join your network marketing business. The question you have to answer for your leads is “WHY?” Why should they join YOU in network marketing, instead of another distributor? Well it all starts with relationship building. Contrary to popular belief, people do not join you because of your company, your product, your founders, or your compensation plan. People tend to join people they feel comfortable joining, people they feel can help them accomplish the goals that they seek to acheive in business. In order to establish the right relationship with the leads you are attracting you need to figure out how you can add value to their lives.
You can do this in several different ways. You could give away free marketing tips. You could give them exclusive access to training webinars. Or you could teach them a handy technical skill or help them solve a problem they are having marketing their current network marketing business. The key is to remember that just because they took you up on your irresistible offer, this does not mean they will automatically join network marketing.
5. Establish Credibility – Before people will enroll with you in network marketing they have to get to know, like, and trust you. You need credibility with them. They must see you as a potential partner in MLM who can lead them to achieve their goals.
So you need to establish credibility with your list. The first step to doing this is to be in frequent contact with them. But, you don’t want that contact to always be sales messages. You want to provide valuable, useful, and effective help to them. An effective way to do this is to use a BLOG which you update frequently. This will help to brand YOU in the minds of your database.
6. Monetize Lead Generation – One of the biggest challenges faced by reps in network marketing and other network marketing companies is that they quickly go broke trying to build their businesses. This is especially true when they are using outdated systems where they are constantly buying tools to build ther businesses. They will often pay for these advertising out of their pockets or personal savings before their businesses are able to sustain themselves. They end up spending themselves into a deep hole or even sometimes go broke.
The advantage of MLM Attraction Marketing is that as you attract leads into your database you can convert those leads into upfront cash. You do this by recommending various tools that will assist them reaching their goals. You earn affiliate commissions from making these recommendations. You can use the profits from these commissions to pay for additional marketing and advertising.
When you have the right system in place then you have what is known as a self-funded lead generation system, or funded proposal, where you move from having leads cost you money to you actually making money on lead generation. When you can profit from your lead generation efforts you can attract all the MLM leads you want without it costing you money. This means the size of your list is virtually limitless.
7. Follow Up – Following up with your leads will determine your success in MLM. One of the great myths of Attraction Marketing in MLM is that the system will do it all for you including enrolling people into your team. The reality is if you depend on an automated system to have people join you then your failure is guaranteed.
Why is that?
Because MLM at its core is still a people business. It’s the relationships you form with your team that grow a successful business. So the best strategy is to follow up with the leads you have created. Call them from your cellphone and say hi. Don’t try to sell them your opportunity up front. Just establish relationships with them, find out how they’re doing in their current company and if there are any issues they’re facing that you can assist them with, and expand your network. Eventually, the more people who know you, like you, and trust you, the more people that will approach you and join your downline, but you must follow up.
If you apply these 7 keys to MLM Attraction Marketing then you can attract more highly qualified leads than you can handle.
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